Tik Tok's Cannes festival experience
Social media giant Tik Tok created a festival experience with the help of Jack Morton, at Cannes Lions 2024.
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Social media giant Tik Tok created a festival experience with the help of Jack Morton, at Cannes Lions 2024.
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Graham MacVoy, Co-founder of Wake the Tiger, shares the vision behind his mind-bending venue and tips for how event planners can replicate his principles of immersion.
C&IT spoke to Ruth Wyllie, Global Experiential Lead for The Macallan, about it’s The Heart of the Spirit experience which promotes brand awareness through an experiential event.
TikTok Shop approached emc3 to create an event to amplify its brand and educate its creators and consumers.
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