State of the Industry Corporate report: Which destinations are brands using?
When it comes to choosing an event location, corporate events professionals are looking for both value for money, and shared values.
Location is everything, so what are event planners looking for in a destination? Accessibility (both in terms of getting there easily, and local transport, infrastructure and access on arrival) was a key concern for those we surveyed, along with safety, culture, sunshine and a good choice of quality venues.
Perhaps unsurprisingly, given the budgetary pressures cited by so many, value for money was also a top consideration. Many events professionals were prioritising locations where their budgets would stretch further, and ruling out some of the traditionally popular global city destinations such as London, New York and Paris (seen as more expensive than ever due to the upcoming Olympics) on the basis of cost.
This may ultimately benefit non-capital cities, as well as less conventional destinations. One respondent predicted a “move away from large city centres, and anything ridiculously expensive like Vancouver, Toronto, Washington DC or New York City, to second or third-tier destinations.”
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