The Power of Technology
The Power of Technology is the final webinar in this series of four, where we aim to uncover the four pillars to event success: audience, mobile, content and technology. This final instalment brings it altogether, as we explore how to enhance events through technology, making it a core part of your event, before during and after.
Technology should never be an add-on but part of the marketing strategy to deliver events on and offline. Before the event, use it to inform the content agenda and understand the needs of your attendees – who are looking for personalised experiences. During the event, use it for audience participation and interaction, and after the event use it to nurture attendees and extend the event’s shelf life after the curtains close.
The Power of Technology is the final webinar in this series of four, where we aim to uncover the four pillars to event success: audience, mobile, content and technology. This final instalment brings it altogether, as we explore how to enhance events through technology, making it a core part of your event, before, during and after.
Bringing together a host of experts, we’ll look at case studies and best practices, as well as answering these key questions:
Is there a formula to choosing and using the right event technology? How can planners navigate through the myriad of tools, technologies and channels available to reach audiences?
How do you engage the audience that isn’t in the room?
What can we expect from the next 12 months?
ROI from event technology can be difficult to measure, what metrics can be used to measure the value of the event technology planners invest in?
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