News Nuggets 1 November: Client wins, new industry AI tool, relaunched flight route, and more
In this week's News Nuggets, an agency shares it's latest client win, Live Union reveals details of an audience engagement tool, and a popular flight route has relaunched.
Agency wins
Live Group has launched Envoku, a tool which uses psychology-based frameworks to understand audience learning, communication, and engagement styles before events. Powered by AI it continuously collects and analyses data from every interaction to tailor agendas, activities, content, and networking opportunities based on audience preferences. It integrates with Live Group’s proprietary AudienceDNA profiling tool and GDPR compliant delegate management platform.
The fresh Group has been awarded the contract to deliver the Milken Institute’s Middle East and Africa (MEA) Summit from 5-6 December 2024 at the St Regis Abu Dhabi. The Milken Institute is a nonprofit, nonpartisan think tank, which focuses on accelerating measurable progress on financial, physical, mental, and environmental health. The summit serves as a platform for bringing together leaders to discuss and create solutions to the region’s most pressing issues.
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