Avis woos a ‘Tough’ crowd with it’s activation at the nation’s favourite endurance event
2Heads teamed up with Avis to activate their Tough Mudder sponsorship with the Avis Preferred Park.
Brief
Avis activated their Tough Mudder sponsorship with a campaign which built awareness and drove sign ups to the company’s loyalty program, Avis Preferred. The car rental company wanted to offer participants running the muddy gauntlet, a memorable experience that aligned with their commitment to customer care.
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