"AI should act like an assistant and not a manager", says new report on generative AI and its use for events
AI complements—rather than replaces—the human element in events a new report has found, with tips for how planners can use it to take donkey work off their hands.
With 63% of planners already using AI, a new whitepaper is offering event planners insights into how it can be used to streamline operations, reduce environmental impact, and drive engagement.
‘How AI is Solving the Event Industry’s Biggest Challenges’ is based on industry research and HeadBox’s proprietary insights, with a focus on four core areas where AI is making a splash:
Planning: AI is automating labour-intensive tasks such as venue sourcing and client communication, enabling planners to curate events that meet precise client specifications while freeing up valuable time.
Booking: Through advanced AI-powered proposals, virtual site visits, and streamlined contract management, AI reduces administrative workloads, shortens sales cycles, and significantly lowers the carbon footprint associated with in-person site tours.
Managing: AI supports event management by facilitating attendee registration, personalising event agendas, and automating supplier coordination, thus enhancing the attendee experience and enabling seamless event execution.
Tracking: AI delivers powerful tools for measuring ROI, engagement, and sustainability.
By adopting AI solutions, event planners can focus on the big picture elements such as creativity and personalisation.
Andrew Needham, CEO and Founder of HeadBox, said: “We are at a pivotal moment where the integration of AI technologies, particularly generative AI, is reshaping how we plan, execute, and experience events.
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