7 ways to use AI ethically in your business
A new report has shown a 'worrying action gap' when it comes to using AI in an ethical and safe way.
The World Travel & Tourism Council’s (WTTC) latest report, Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance produced in collaboration with Microsoft, highlights the need to use AI ethically in businesses.
The Responsible AI Index, published in May 2023 found that 82% of businesses believed they were applying best practice approaches to responsible AI, but on closer inspection, only 24% were taking deliberate action to ensure their AI systems were developed and operated responsibly.
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