10 most in-demand destinations to inspire your next event or incentive location

Charlotte Flach Charlotte Flach Editor, C&IT

New research has revealed the UK’s most in-demand countries to travel to, highlighting the perfect starting point for planning where to take lucky delegates.


Event and incentive planners looking for the most popular destinations with Brits should look no further.

The West African Island Country of Cape Verde is the most in-demand country to travel to for the UK, with an average of 93,879 searches in the UK for trips to the country each month. 

Maldives came in second on the list, with an average of 88,249 monthly searches for trips to the South Asian islands, while the Southeastern European country of Albania follows in third place, with an average of 54,929 monthly searches.

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